Research of “Early Boomer Media Behaviour Study 2022” from OMD

1

Research of “Early Boomer Media Behaviour Study 2022” from OMD📚📱

💡Hong Kong baby boomers are about to enter a new phase of their lives where they have more time for their hobbies and interests after retirement. OMD conducted a “Early Boomer Media Behaviour Study 2022” and discovered that Hong Kong early boomers are more tech savvy than you think! Want to learn more about the HK boomers’ behaviour in media and internet usage? Check out the study to explore the digital habits and trends of HK boomers!👴🏻🧓🏻

https://www.iabhongkong.com/sites/default/files/2022-03/OMD_Early_Boomers_Media_Behaviour_Study_2022.pdf

#iabhk #OMD #babyboomer #media #technology #behaviour #digital #socialmedia#keeplearning