IAB HK: Future-proofing your Marketing in the Age of Privacy
[IAB HK: Future-proofing your Marketing in the Age of Privacy]
Very fruitful session to learn from the experts on how to better leverage the 1st party data for marketing strategy and what products, solutions, technologies and measurements in the market to help marketers preparing for the foreseeable changes in the eco-sytem. And, good to have a quick overview of the latest China Data Privacy Law as well.
BIG THANK YOU to all our speakers:
John McNerney, Senior Director, Platform APAC at Yahoo
Ben Chien, Managing Director at Anymind
Ethel Lee, Senior Manager - APAC Digital Marketing and Ecommerce at @Groupe SEB
Kai Tsang, Senior Director of Digital Customer Experience and Partnership at McDonald's Hong Kong
Donna Chiu, App Specialist at Google Hong Kong
Melissa Lau, Head of Business Product Marketing for Greater China at Meta
Kevin Duan, Partner at Han Kun Law Offices
BIG SHOUT OUT to Adtech & Programmatic Committee and Measurement Committee (lead by Sally & Agnes respectively) to host the event and invite the industry experts to advice on how to mitigate the impacts from the existing capabilities, reshaping the data strategy and actionable steps moving forward.