The Best Use of Mobile Season 2 Online Campaign Showcase | Interactive Advertising Bureau Hong Kong

August 04, 2021

Source: https://www.iabhongkong.com/best-use-of-mobile-season2

Introduction

In keeping with IAB’s mission to promote professionalism and learning for our members and associates, IAB Hong Kong Mobile Committee has launched this second season of Best Use of Mobile Online Campaign Showcase to recognize mobile campaigns that have demonstrated innovation and excellent results. After received the excellence campaign in first season, we are looking forward to the campaign this season. This online showcase is a permanent library of multimedia case studies launched in Hong Kong and it is a chance for in-house and agency marketers to get recognized for their most successful and effective campaigns and share your most successful and effective campaigns with your peers!

Adhere to our belief, the power of mobile is undoubtable, a medium for various purposes -- audience targeting, AR, OTO, branding and more. This season's campaigns provide us with a variety of usage examples of mobile. Thank you for the great submissions and we are pleased to present the result of the best use of mobile of season 2 and delighted to include below campaigns.

IAB HK Committee's and Editor's Picks

Campaign: Pay, Shake, Earn