Past Events

While programmatic has become a buzzword for advertisers, there are many misconceptions which are no longer valid. Is it only for performance campaigns? Will my data be safe? Will I only get ‘leftover’ inventory?

Let’s dig deeper into the value of programmatic to understand the power of data, the importance of brand safety and how to evaluate campaign performance. Bring along all your questions and have them answered by industry practitioners from the HKDMA’s Programmatic sub committee.

Live streaming (or Live broadcast) is becoming a mainstream on digital communication, especially on social media platforms that bring instant responses and attention from the audience. It also gives rise to new formats, new platforms and new business opportunities in the market.

To make a live streaming successful, do we need expensive camera & audio system, nice lighting and great talent? Or we can just broadcast live events using our mobile phone? Is there any successful formula?

In this afternoon session brought to you by the Social sub committee of Interactive Advertising Bureau Hong Kong (HKDMA), we spoke to different industry gurus and platform providers on their live streaming experiences and different opportunities they see.

Hong Kong is one of the most digitally enabled cities in the world.However, is digital advertising here par with the global average or our Asian neighbours? HKDMA has commissioned PricewaterhouseCoopers (PwC) to conduct a Market Study to explore the current state of play, trends and top of mind issues for industry when they explore different digital marketing opportunities in Hong Kong. We talked to leading players, from digital publishers & platform owners, agencies & exchanges, marketers, industry experts and measurement organizations, in our local digital marketing eco-system to get their perspectives on the current digital marketing landscape, challenges and opportunities.

In this event, we share the highlights of this Market Study with our members and celebrate our first-year anniversary

Sponsored by Lotame

Digital advertising is the cusp of being the largest advertising segment and the shift in consumers’ preference of digital content. Today, every traditional media company is transforming to digital content producer. However, what exactly does digital transformation means? How can traditional media make the transition successful?

Check out the insights from Next Digital, New Media Group, SCMP and Sing Tao News

UNSCRAMBLING PROGRAMMATIC & MAXIMISING MOBILE

Sponsored by BBC

Sponsored by comScore