IAB HK Digital Awards 2024: Winner Announcement

 Thank you for all the great submissions and we are delighted to announce the below winners for each category.  

🎉 Congratulations to All Winners of the IAB HK Digital Awards 2024!

🏆 After months of dedication and hard work, we are proud to celebrate the successful conclusion of the IAB Hong Kong Digital Awards 2024. This incredible achievement would not have been possible without the unwavering support of our sponsors, judges, and participants. A heartfelt thank you to everyone who made this journey so inspiring and memorable! 💖

👏 Join us in giving a round of applause to all the outstanding winners:

1️⃣ Best Advocate of Social & Environmental Impact

🥇 Gold: Standard Chartered Bank - Standard Chartered Anti-Fraud Campaign (Agencies: dentsu Hong Kong, Secret Tour)

🥈 Silver: Mannings, DFI Retail Group - Mannings 'Safe Disposal of Unused Medicines' Programme (Agency: MTWT Communications)

🥉 Bronze: Bupa - Together For Your Health & Connected Care Expo - Blua Health Mobile App (Agency: DigiSalad)

2️⃣ Best Branding Campaign

🥇 Gold: HSBC - HSBC "Wealth Growing at Every Stage" Campaign (Agencies: Omnicom Media Group, Saatchi & Saatchi)

🥈 Silver: Uni-China Group - Hong Kong Market - Hong Kong Market Eshop Launch Campaign (Agencies: Hardchi Creative, The Bridge Agency)

🥉 Bronze: Ocean Park Hong Kong Ocean Park Halloween Fest 2024 Campaign (Agency: The Bread Digital)

3️⃣ Best Use of Content Innovation

🥇 Gold: HSBC - HSBC One x T1 - For Every Legendary One (Agencies: Omnicom Media Group, Saatchi & Saatchi)

🥈 Silver: Ocean Park Hong Kong - Ocean Park Halloween Fest 2024 Campaign (Agency: The Bread Digital)

🥉 Bronze: AirAsia (Hong Kong & Macao) - No Clue Escape 唔知去邊亞 (Agency: CLS Holiday (Flyagain Travel))

4️⃣ Best Use of Data & Insights

🥇 Gold: Standard Chartered Bank - Standard Chartered In Times of Need Campaign (Agencies: dentsu Hong Kong, Hungry Digital)

🥈 Silver: Cathay Pacific - Cathay Pacific Media-Active Ecology (Agency: Digitas Hong Kong)

🥉 Bronze: Cathay - Data-driven audience segmentation campaign for Cathay Shop (Agency: Digitas Hong Kong)

5️⃣ Best Use of Omnichannel Strategy

🥇 Gold: Taobao, MTR* advertising - Taobao Double 11 Shopping Festival (Agency: MTR* advertising - JCDecaux Transport)

🥈 Silver: Asahi - Asahi Dry Crystal Launch Campaign (Agencies: dentsu Hong Kong, The Trade Desk)

🥉 Bronze: Ocean Park Hong Kong - Le Petit Prince 80th Anniversary Galactic Voyage 小王子80周年星空遊歷 (Agency: EternityX Marketing Technology)

6️⃣ Best Use of Performance Marketing

🥇 Gold: Cathay Pacific - Cathay Pacific Media-Active Ecology (Agency: Digitas Hong Kong)

🥈 Silver: Standard Chartered Bank - Leveraging AI Solutions to supercharge Standard Chartered’s Credit Card Acquisition strategy (Agencies: dentsu, Teads)

🥉 Bronze: DBS SME Banking - DBS Online Business Account Opening Upgrade Lead Generation Campaign (Agency: FABCOM)

7️⃣ Best Use of Technology

🥇 Gold: Bupa - Together For Your Health & Connected Care Expo - Blua Health Mobile App (Agency: DigiSalad)

🥈 Silver: Cathay Pacific - Cathay Pacific Flies High with DCO Flight Finder (Agencies: Digitas Hong Kong, Adzymic Dynamic Advertising Platform)

🥉 Bronze: Hang Seng Bank - Hang Seng x Hazel Brand Campaigns (Agencies: VML Hong Kong, AIR Concepts)

8️⃣ Most Efficient Use of Budget Campaign

🥇 Gold: AirAsia (Hong Kong & Macao) - No Clue Escape 唔知去邊亞 (Agency: CLS Holiday (Flyagain Travel))

🥈 Silver: CSL Mobile - CSL’s Concierge “Gangpiao” Hotline

🥉 Bronze: Cigna Worldwide General Insurance Company - When Santa’s ‘Ho Ho Ho’ Becomes ‘Ho’spital (Agencies: FABCOM, Hungry Digital)

🏆BEST DIGITAL CAMPAIGN OF THE YEAR

Bupa - Together For Your Health & Connected Care Expo - Blua Health Mobile App (Agency: DigiSalad)

➡️ Check out the winner results announcement: https://iabhongkong.com/iabhkawards2024winners

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