Watch Latest Measurement Fuel Stop Ep10 on Brand Safety

📽️ IABHK Measurement Fuel Stop 🔟 Understanding Media Quality: Brand Safety, Ad Fraud, Viewability and Attention Metrics

🛡️Navigating the complexities of media quality is essential for brands aiming to protect their reputation and optimize advertising effectiveness. Join Timmy Kwok from Omnicom Media Group and Junny Yiu from DoubleVerify as they explore critical aspects of brand safety, fraud awareness, and measurement solutions.

Key Highlights:
📈 Viewability and Attention Metrics: Effective ad impressions must meet viewability criteria while focusing on user engagement.
🔒 Brand Safety: Protects against negative associations, significantly influencing consumer perception.
🚫 Fraud Awareness: Non-human traffic can lead to substantial financial losses in advertising.

Thanks to our insightful speakers:
✨ Timmy Kwok, Head of Performance, Omnicom Media Group
✨ Junny Yiu, Senior Business Director, DoubleVerify

📺 Watch EP10: https://youtu.be/VX9GJppm0nI
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