News Listing

the Trustworthy Accountability Group (TAG)

IAB Hong Kong and the Trustworthy Accountability Group (TAG) to work together to tackle criminal activity and promote brand safety in digital advertising

Introducing IAB Techlab Programmatic Guides: First Guide For CTV


Due to overwhelming response, the submission deadline is postponed to 29 Oct, allowing more time to submit your great videos to IAB Hong Kong Video Committee's first annual “Best use of Video Online Showcase.”


Kam Fan is back and this year IAB HK is proud to be an official partner of Hong Kong Kam Fan Awards 2021.
IAB HK Members can enjoy a special discount when submitting for Digital, Social and Mobile Categories. Submit your entries today!

Digital marketing is growing beyond the screens as OOH is going digital and enabling brands to retarget customers more effectively. Thanks to Programmatic Committee for bringing together "Growing pDOOH in Hong Kong : from Theory to Practice" which has gathered over 110 marketers together to share this hot topic and most importantly for great fellowship. Missed it? check out the video.

Education Committee
Ask the Experts 01: Campaign measurement

Are you looking at the right metrics to measure the campaign success🤔❓
Ask the Experts 01: Campaign measurement - Submit your questions to us by 22 Oct!


IAB Hong Kong Video Committee is proud to announce the first annual “Best use of Video Online Showcase.” The best Hong Kong video campaigns from the past year will be featured among industry leaders and senior marketers. Take this opportunity to highlight your achievements across the industry. Apply Now!

IABHK Education Committee has produced educational videos and will launch the videos bi-weekly on our Youtube channel from June to December.

Data Academy 2.0 Video series

IABHK Data & Measurement Committee has produced a series of short videos/webinars which focuses on the most desired training areas.


Check out the selections of The Best Use of Mobile Online Campaign Showcase Season 2. This is a chance for in-house and agency marketers to share your most successful and effective campaigns with your peers!