The Best Use of Mobile Online Campaign Showcase

Introduction
In keeping with IAB’s mission to promote professionalism and learning for our members and associates, IAB Hong Kong Mobile Committee has launched this first-ever Best Use of Mobile Online Campaign Showcase to recognize mobile campaigns that have demonstrated innovation and excellent results. It is a chance for in-house and agency marketers to get recognized for their most successful and effective campaigns.

We truly believe in the power of mobile, a medium for various purposes -- audience targeting, AR, OTO, branding and more. This season's campaigns provide us with a variety of usage examples of mobile. Thank you for the great submissions and we are delighted to include below campaigns in this season! 

IAB HK Committee's Pick and Marketing Magazine Editor's Pick

image 0 Campaign: Yahoo Wildlife AR / 當這地球沒有牠 AR

 Company: Verizon Media

 Client: Yahoo

 Click here for the full campaign

 

IAB HK Committee's Picks

image 0 Campaign: uSMART marketing campaign

 Company: GoGoChart

 Client name: uSmart

 Click here for the full campaign

 

image 0 Campaign: BMW Concessionaires App

 Company: Cherrypicks

 Client name: Sime Darby Motor Services Limited  

 Click here for the full campaign

 

image 0 Campaign: Swire Properties CNY Omnichannel Campaign 2021 - Pacific Place & Cityplaza

 Company: Cosmose AI

 Client: Swire Properties Limited

 Click here for the full campaign

 

image 0 Campaign: Tipic - ShopShop@HK去街買

 Company: Cherrypicks

 Client: The Hong Kong Retail Management Association, Quality Tourism Services Association

 Click here for the full campaign

 

image 0

 Campaign: Metro Hit Awards 2020 “Create Your Wonderful Moment” AR mobile game (勁爆AR 合拍體驗)

 Company: Cherrypicks

 Client: Metro Broadcast Corporation Limited

 Click here for the full campaign

Marketing Magazine Editor's Pick

 image 0Campaign: The New Path for Digital Marketing Strategy: Powering Data on Business Diversification for Mobile Commerce

 Companies: Vpon Big Data Group, Carat Media Services Hong Kong Limited

 Client: foodpanda

 Click here for the full campaign

Other Showcase:

 image 0Campaign: Birdie 2.0 - Re-Marketing and Re-Engaging

 Company: Birdie Mobile Limited

 Client: Birdie Mobile Limited

 Click here for the full campaign

 

 image 0Campaign: Cartier Hainan Campaign

 Company: EternityX Marketing Technology Limited

 Client: Cartier

 Click here for the full campaign

 

image 0 Campaign: Yahoo CNY 12 Zodiac Fortune Telling AR / 2021牛年生肖運程

 Company: Verizon Media

 Client: Yahoo

 Click here for the full campaign

 

image 0 Campaign: Discovery Bay Funtastic Easter 2021 - AR Easter Egg Hunt

 Company: Cherrypicks

 Client: Hong Kong Resort Co. Ltd.  

 Click here for the full campaign